The xbox 360 of Borderlands is currently scanning at £25 at my local Asda store (Stafford). Can't guarantee it'll be the same country-wide, but its worth taking a look. This seems to be in-store only.
Posted on the front page: It's been reported that Borderlands on 360 is available from ASDA for £25, let us know if you've seen it there for this price.
Manchester stores have inconsistent prices. ASDA Hulme had it for £25 but were sold out. ASDA in Longsight, Eastlands and Stockport all selling it for £34.
both local stores to me have it on ps3 at £25 ..but not got any 360 in ...and have had none for over a week with none due in and thats mansfild/sutton in ashfield, nottinghamshire