I don't think amazon would PM this since I know Fry's isn't a big place, I know they are awesome. But they aren't nationwide and each region does their own sales so it isn't a big competitor for amazon. But if they do PM it that would be awesome.
Very odd of Fry's to put out a new release with that sort of pricing. I didn't see it in their ad in the paper so it is possible it is regional even within Fry's itself. I ended up getting the game today at Kmart since I had a $45 gaming coupon to use. So I probably wouldn't have taken advantage of this anyway (though I drove right by Fry's).
Now I just need a deal on LSW III - that one has yet to have any sort of a deal except for the Wii version (which was the Amazon DotD a few days ago).