There were plenty of people that took that Toys R Us ad to best buy and had them price match the first day of release. Even still, if you want to waste $15 just to have it the first day no one is forcing you to do so. I personally pulled up the game on toys r us' website and it said nothing about being online only. I have had them match the price in store on ads like that countless times with zero problems. If Amazon has done this to you that many times you would think you would learn your lesson and not pre-order from them anymore. Toys R us kept it at $45 after the release so I guess Amazon decided to match it. Maybe its their policy not to match preorders. If enough people do not preorder from them because of this they will change their policy but it is silly to expect them to credit you after the game ships. If you are lucky enough to put up enough of a fight to get the credit good for you, but they have no obligation to do so.
Go to TRU.com ---> Catagories (Video Game) and then scroll down to the Featured Games (which all happen to be preorders). There will be several new releases and several of them including SSX, FIFA Street, Game of Thrones will all be discounted and all will say "ONLINE ONLY HOT PRICE".
If this was an intended to be an in-store price at TRU the guess what? It would have been price at $44.99. If you want to take advantage of clueless employees that's fine. It's no different then me wanting to get a credit on a game from Amazon that dropped in price the day after I received it.
Price matching at Best Buy is the same thing. Show me where in their policy it says they will PM another retailers "Online Only" price.
Some of us have been buying items from Amazon long enough to remember when each game came with a credit. If another retailer (Target, Kmart, etc.) had a GC offer then Amazon matched it prior to the game releasing; not two days after. None of the BF3 junk of FF XIII-2 crap.
And if you didn't get the game from Amazon I guarantee you I paid less for it after getting my $15 credit and selling the DLC for $30 so don't make it sound like I don't know what I'm doing. The point is I shouldn't have to haggle with Amazon. If they don't want to PM that is fine but don't way "we don't price match" and then go ahead and price match on Thursday.