Does it require GFWL? If it doesn't I will give it a try. It's pretty ridiculous that you have to launch Steam and then GFWL for some games and is probably the primary reason besides the lack of community I didn't get Gotham City Imposters.
I don't know if they have changed it with newer games or what not but what you said is misleading. With Red Faction Guerrilla you don't have to start GFWL, beyond the initial account association. After that it starts like any other game does.
What you described made it sound like it starts like BF3, which requires you to open a client to open a website to then open the game. Going from Steam to a GFWL title requires to to start Steam and then open the game. Again, this could be different with other GFWL titles, but that was the case with RFG and Dawn of War 2. After the first start up, both of those games started like any other game on steam, except that there were a popup saying you signed in to GFWL whenever the game started.