To be honest this is just the beginning. The're really not losing it's all about a good mix to keep GC healthy. The $5-$15 games are supposed to increase $5 single issues to help eliminate the leftovers, $15 subs generate completely new revenue upfront & advertiser revenue throughout. Once they reach a target goal for subs then I'm sure there will be more deals included too as they can then used targeted coupons & sponsered mags to really highlight the top tier games...
Enuf, nice job on the Op with heads up on deals w/ coupons. Also the cross-referencing to BB forums. BB should pay you for the customer service you do on their behalf here, not to mention the extra traffic you generate for them.
Though they might be cursing you for all the ppl who are too keen about loss-leader items ($5 new games, etc) LOL.
Imagine the sales of COD if BB had 1 special issue of @gamer with coupons for all the previous COD's & a discount and/or extra credit coupon for the newest COD. The sales generated would be thru the roof + BB would be getting paid for having the mag exclusive to COD. Now this would be in addition to the reg. months mag as well so no worries to non COD fans.
BB's main goal is to become the best place to purchase games hands down doesn't matter if they're new or used. GS can easily be defeated when it comes to new games & no other retailer has a better gamers club. Walmart & Target can't afford to match all the deals straight up w/o getting the $5/$15 or else they will start to suffer & AMZ won't match the coupon deals.