Yeah, FS has been doing this for almost all the bigger $39.99 releases lately (Kingdom Hearts 3DS, Mario Tennis Open, New Super Mario Bros. 2, Gravity Rush, Madden 13 Vita, etc.). They're usually portable games at that price point, of course.
[quote name='VetraX']Wow. Has there ever been a straight swap like this before? Pretty good deal. Wait. How does Ni No Kuni work since it's not out yet? haha[/QUOTE]