Definitely bummed that this one isn't getting funded. Full disclosure: Tom Hall is my uncle so I really wanted this to get made.
uncle5555 made a lot of good and valid points in his post above, and having spoken with Tom a few times since the Kickstarter got going, Loot Drop would agree with pretty much everything he said.
With this being their first attempt at a Kickstarter, they didn't realize just how much detail people would want from the start. But given the fact that they don't have a big name like Bethesda or Tim Schafer attached to it, and Tom and Brenda haven't had a big game for a decade or so, it's understandable to want a lot of info.
While they had a lot of big names from the video game world like David Jaffe and Notch saying, "Hey, support these guys, they're awesome!", and Loot Drop also did a solid job of updating people nearly every day with new details on the game, not having specific game-related info at the start was probably their biggest downfall.
I don't know if they're completely giving up on the concepts they came up with for this one, but they do plan to do another Kickstarter in the future. They're still excited to to a game they're really, really passionate about and I'm excited to see what happens in their next attempt.
Aaron, thanks for the news, I wasn't trying to go out of my way to dismiss their project, just calling things in my arm chair QB position (but as you see I wasn't far off the mark) I know they have a lot of passion for the work and the project, but they have a lot to go to get over that hump to get people excited. (every veteran creator who launched a KS has had a successful KS as far as I've seen) except this one, and one had to wonder why, taking my points into account, well that's some for them right there.
I know JR still wants to do games, but sadly he has very little good will left in the PC community and even though he was pretty much in the background for this KS, even with that little bit of involvement their, he poisoned the pot, plus as I said, some major conceit towards the audience, not respecting them. And then the final reveal, I was less than thrilled with what I saw, it looked poor (the concept art) considering the project looked pretty neat and sounded cool from the initial concept, but then they showed the main character and the name, Shaker....yeah, even worse than the condescending one. All you can do is laugh
And two strikes down.
Anyway I don't want to sound like a fuss bucket, I wish them luck and they might actually get me to back them next time, with the stronger PR campaign, some in game art, a really GOOD name **wink, wink**, and little to no JR involvement, I know he runs the place, but think about the big picture. Tell Tom good luck next time and I still think Dopefish is still cool.
Oh and lastly tell'em to start small but think big, only a very few of the really successful KS's asked for a large amount at the start Loot Drop was the only one asking for $1 million up front, a big no-no right there. Be more modest, humble and show an exciting project and the people will flock to it. Just ask Fargo, Lowe, Jensen or any of the other ones that made it, (and shows you, you don't have to be Tim Schafer to do well, and for the record I didn't support his only because I don't care for the adventure genre) but that started out heartfelt and didn't ask to fill Uncle Scrooge's money bin with pledges. Just a few words of wisdom that might help them out next time.