But couldn't we technically call BB before placing the order? Or right after placing it I should say in order to get the PM? Otherwise, I just don't see why it would ever be viable to buy through BB.com instead of simply going in-store now.
You can PM the price by essentially placing a phone order which would be processed as a .com order. What I meant was if you were to do a preorder online, you shouldn't be able to price match the game at all since the PM has to occur at the time the preorder is placed.
I've been preordering all of my titles online for the last year now so as you said, it's more viable to just preorder in-store so that the rep can PM the Day 1 price for games that may qualify (i.e. Metal Gear Rising for $50 at Fry's tomorrow).