[quote name='rawer']I was thinking the same thing when I saw the shelf tag (as it didn't mention "Ultimate"), and was ready to fight for the posted price. But to my (pleasant) surprise, it rang up as posted.
It is possible that it was a mix-up at my store (hence the YMMV), but they had one more copy of UMvC3, and no vanilla copies. So consider it a possible deal, and keep an eye out for it the next time you're at your local TRU.
Oh, and that UPC on the online listing is wrong (it looks like they misplaced the "1" on the end and put it at the beginning). The UPC on the back of my game matches my receipt (013388340521).[/QUOTE]
awesome, if the back of the game matches then it must be the new price, I wish prim would read this thread, I'm sure he/she could give us an immediate answer to this.