I've been waiting for a price drop forever on this game and just got an alert email from Newegg this morning. Its price is $34.13 - NEW. This is the lowest I've personally seen it. Free EggSaver shipping too.
http://www.newegg.com/Product/Product.aspx?Item=N82E16879233059
http://www.newegg.com/Product/Product.aspx?Item=N82E16879233059