That's nothing more than your opinion, louiedog.
And their site reads: "Pay $1 or more for Steam keys for Company of Heroes (and its two full-blown expansions Opposing Fronts and Tales of Valor), Darksiders, Metro 2033, and Red Faction: Armageddon." It's misleading to claim individual keys for said games, yet give one bundle key. Clearly cut and paste from the Android 4.
Of course it's my opinion, what else would I offer up?
"Humble is in dire need of redesign," is nothing more than your opinion. Now we've both identified opinions in this thread. I'm not sure why, but there you go.