This is very YMMV.
The price match was not done correctly in the system. If it were done correctly, the line where is says "immediate markdown" should read "price match".
The gods must be smiling at me then, as it was also the same manager that shut me down during Christmas when I tried to PM the 3DS XL MK7 bundle with GC. She was noticeably in a much much better mood today.
I also "paid it forward" as the guy behind me had no idea about the PM and was ready to pay full retail. I passed along the Target ad and told him about the PM and GC. He was thanking me all the way back to the parking lot. lol