I think you are missing the point entirely. Jeff wasn't asking for more money because he wasn't satisfied with the amount he had already received. He was asking for more backers. He made it abundantly clear that even $1 was greatly appreciated because at that point the total number of backers was more important to the future success of his show. The total number of backers would be used to show the potential audience he would have and would hopefully encourage a company to invest in him.
Also, just because his goal was $20k doesn't necessarily mean that was how much he needed. Many Kickstarters set their goals lower than they realistically should be to ensure that they will receive funding with the assumption that they will receive more than that total.
Based on what you just said he may have asked for even just one dollar with the assumption he will receive more than just that dollar. I don't know if you are a Cannata fan or not. I do like Cannata for the most part. But, satisfaction had nothing to do with his requesting more backers or financial funding. I boils down to extra expenses that he has incurred on himself for stretch goals including guest host who may likely need to be paid per appearance.
I just feel that this whole Kickstarter movement treads on pyschology of fan manipulation. In so that fans want to get on the bandwagon and celebration. They want to have a sense of entering the fold and feeling like they are recognized by their idol. Hence, they contribute money sometimes extreme amounts to get this recognition i.e. (Cannata's $5000 pledge The backer gets all other rewards and wil be a guest on the show )(awesome!?) but pay your own airplane ticket dude.
Also in response to your statement, "The total number of backers would be used to show the potential audience he would have and would hopefully encourage a company to invest in him." My take on this is use people (fans) to make yourself even more money. Moreover, he actually was asking for more money.
Prey on those who adore you they will buy you what you want! It happens in all forms of interactions. Daughter manipulates dad for new car. Boyfriend manipulates girlfriend for new car. Kickstarter's project Initiator manipulates fans (supporters) for new car.
With that being said I am a proponent of capping the funding. Let the project initiator get what they need with itemized listing of where the monies will be allocated to. Stop the unnecessary stretch goals which will ultimately take money from your project total funding.
Edited by hunterny77, 07 April 2013 - 05:12 AM.