Correct the 1st sale was right when the started letting the coupons stack, it was a coupon with 2 games(either or) on it & finding stock was an issue as well. The infamous "They Stack!! @gamer thread title.
You guys are missing the point with the coupons, think of it like the GS B-day coupon w/o an expiration date.
Every $30 GH title is $5 which is $10 cheaper than the deals here but you would have the game 1-3 yrs ago
An @gamer yr sub cost the same as a single issue
$25 off itunes cards, PSN cards, XBL cards, PS+
Every $60 game is $35 on day 1 & all the promos stack(not bundled deals though)
Every $40 vita/3DS game is $15 on day 1(all those mario titles $15)
All the $30 DVD/BluRay sets are $5
As for the credit issue
say I buy 50 copies of GTA5 & sell them for $50 that's $1855 turned into $2500 in 1 month do this for some of the top next gen titles. You can also sell the in demand 3DS titles for $25 each.
Take $25 off the current price dropped 32GB PS vita memory card =$55
Take $25 off any system
That's much more than a measly $25 right & the above is way more the some free crap trust me I always think big picture. The point is these can readily be had at the same prices or cheaper.
edit:also the TW/DS3 bundle is $45
I'm sorry, but this is stealing.