Two issues with this 'deal': need to be GCU (I'm not, never will be) and it's select titles only. Versus Target that has no strings attached and you can get any games. Just keep that in mind when comparing.
Also, ACIV is $5 back at Target if you pre-order.
All very true, although I'm already GCU and it contains all the titles I was planning on getting anyways, so it works better for me (and I can pay with bby funny money instead of cash), but I'll likely still go the Target route due to the total cheapness (b2g1 + 30% off coupon + 5% redcard + the ability to return games for prorated values). It's still nice to have a release week alternative should shit get nutty at Target and I can't find all three titles I want at one of the twelve Targets in my area.