And?
So, because it's a racing game, and additional content is in the form of cars, (and tracks later on), it's somehow different than a FPS game, like Battlefield or Call of Duty charging more money for map packs, modes, skins, weapons, etc?
Personally, I think the car prices are a bit high, but they'll come down, and at least you can pick and choose what you want or don't want, instead of having to shell out $15 to $20 for 4 maps you don't play, for one that you do, (example: Call of Duty map packs with the one zombie map I want).
And, why shouldn't the creators of a racing game get paid for additional work? Not like they're pulling car designs out of their butts, (I hear for each car they do, they have to use/examine the actual cars for the designs, measurements, sounds, etc. That can't be cheap).
Sorry guys, I just don't agree on this instance, with the "grossness". Price wise, yes I agree they are too high. The particular situation with the way the DLC is presented, no. If anyone should be shunned for their presentation of DLC, it should be EA for setting the precedence for horrible anti-consumer practices, such as "project $10", online passes, day one content that exists on the game disc, etc.