Happened to stop by my local Sams Club and spotted the next gen titles for $34.98. (All titles in-stock at my local were on sale, sorry for any confusion as to what is and isn't on sale.)
THIS PROMO SEEMS VERY YMMV! Posters have noted different prices/games available depending on location.
Website has prices hidden until checkout if you want to try and pm at stores who'll pm it.
Edit- I finally was able to get on my computer and load the photo into the thread. Here is NFS on the XB1.
Stock was very limited, AC IV, COD Ghosts (was on sale at my store), BF4, NFS, and KZ Shadow Fall were all in stock. Some games, such as NFS, were only on XB1 and they don't show the PS4 version in their system (as in they've never stocked it- least that's what the associate told me).
There were no copies of NBA Live or 2K14 at my store, so I'm unaware if there is a discount. FIFA was listed on sale for XB1, but nothing was there for PS4. It is very hit-and-miss. Best of luck finding them, please share what prices you're getting.
Photo here ( I can't get it to go into the posts, beats me as to why)- https://lh4.googleus...2-no/2013-12-19
The PS3 controllers (not PS4 as originally posted) are also listed $44.98 (Online only- http://www.samsclub..../prod5500152.ip)