I wonder if this price will hold until Friday, I doubt it, probably trying to drum up some last minute orders. If you factor in the movie cash (and you're probably going to see the film over the weekend with your kids if you're thinking about getting this game) then its like you're only spending $36 on the game, which is never bad for release day pricing, especially for next gen..
I wan't the Emmett figure. Also going to TRU b/t 12-2 to build his car for free. But if this game doesn't have multiplayer (which could be likely b/c look at Lego Undercover) then that will really be crappy and not sure why I bought it in the first place..my kid hasn't even finished Lego Marvel either b/c of the damn Minecrafts!
edit: Info about MP from the product page on BB: Bring friends and family into the LEGO-building action thanks to easy drop-in/drop-out co-op, split-screen gameplay