Seems like Toys R Us unpacked lost boxes of figures they had in storage for this weekend. Saw tons of almost every 3.0 figure including ones like Disgust, Judy, Nick, Nemo at B1G3F and pretty much every playset for $9.99. They even had rows and rows of the previously hard-to-find Spider-Man playset. Online still has a good selection too.
This might be the last hurrah for TRU if they're finally breaking out boxes that were probably collecting dust in the storerooms.
On a related note, I think TRU may have FINALLY taken all those thousands of Lightcore Hex figures to a landfill. I used to be greeted by a big wall of them every time I went there, and now all gone.