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Best Buy Gamers Club Unlocked Permanent Price Drop - $30

best buy gamers club unlocked gcu

#31 awp   CAGiversary! CAGiversary!   9322 Posts   Joined 15.5 Years Ago  

Posted 04 March 2015 - 05:44 PM

i don't know about Best Buy, but video games are usually a low profit magin. I mean look at the guy from Kmart explain how horrible they made out and often lost money on video game sales. Of course the volume of games sold at Best Buy is way higher than Kmart so they are surely getting better deals from publishers due to quantity.

Still, I find even the constant 20% off all new games has got to really hurt that margin. The 120 price point was clearly in their favor knowing that it would take like 10 games at full $60 retail to see much benefit. And they probably banked on people that wouldn't hit that mark, but were also too stupid to think there would be many people at all that would take the risk at that price.

For $30, GCU is a huge no brainer for anyone buying games and just three games in and it's more than paid for. Seriously, even if there is no $10 preorder bonus, I never consider buying day one games anywhere else.

I think $60 would have been a happy medium. If they change the TOS for the new price though, I'd be pretty pissed.

Still, selling pre-orders for $37.50, how can they possibly be making money on that (and yes, I know, ten of that will eventually be spent at BB)?

The only way this wins for BB at just $30 is if they are trying to use this as a loss leader, hoping we'll buy other things while we're at the store or online.

Unless they change those terms...

I don't see anything wrong with people being concerned or have "conspiracy" theories. The $30 GCU purchase may get them a nice income boost initially. But it could quickly turn to bite them if the margins are as low as I've heard.

#32 krishna_malladi   You seem familiar, did I annoy you before? CAGiversary!   4101 Posts   Joined 5.5 Years Ago  

krishna_malladi

Posted 04 March 2015 - 05:46 PM

Someone needs to make a GCU wiki with all the program details and FAQs now, since *everyone* is going to be a GCU member after this. :) I dont mean it as a bad thing (that everyone is going to be a member).



#33 BonedChaos   If you don't like John Candy you can GTFO CAGiversary!   756 Posts   Joined 5.4 Years Ago  

Posted 04 March 2015 - 05:52 PM

Someone needs to make a GCU wiki with all the program details and FAQs now, since *everyone* is going to be a GCU member after this. :) I dont mean it as a bad thing (that everyone is going to be a member).

 

Sounds like a good job for you to do ;)



#34 krishna_malladi   You seem familiar, did I annoy you before? CAGiversary!   4101 Posts   Joined 5.5 Years Ago  

krishna_malladi

Posted 04 March 2015 - 05:56 PM

Sounds like a good job for you to do ;)

Who? Me? nah...Really? You mean it? Nah...you are just pulling my leg. Er, do you really mean it? You think I can?



#35 BonedChaos   If you don't like John Candy you can GTFO CAGiversary!   756 Posts   Joined 5.4 Years Ago  

Posted 04 March 2015 - 06:02 PM

Who? Me? nah...Really? You mean it? Nah...you are just pulling my leg. Er, do you really mean it? You think I can?

 

Yes. I believe in you.



#36 CookieParty   Artist formerly known as Burritoman CAGiversary!   3260 Posts   Joined 11.2 Years Ago  

CookieParty

Posted 04 March 2015 - 06:08 PM

This seems like one of those too good to be true deals
Wonder how far from bankruptcy they are. Wouldn't want to be spending money on a club that will be gone next year

I hate best buy, so maybe bankruptcy next week, then circuit city comes back from the grave. Amazon taking over the stores as pickup locations would work for me as well.

#37 davidwhangchoi   CAG Veteran CAGiversary!   390 Posts   Joined 9.4 Years Ago  

davidwhangchoi

Posted 04 March 2015 - 06:12 PM

this announcement is making  me nervous



#38 Abeja   CAG with No Title CAGiversary!   3197 Posts   Joined 10.0 Years Ago  

Posted 04 March 2015 - 06:13 PM

Best Buy, I love you.

#39 kinnder  

Posted 04 March 2015 - 06:19 PM

I just read the press release, and it now states that Amiibo are also 20% off. That could add more interest in GCU for people who are interested in collecting Amiibo, but not necessarily interested in purchasing new games.



#40 Sigma   King of Strong Style CAGiversary!   4151 Posts   Joined 15.0 Years Ago  

Posted 04 March 2015 - 06:21 PM

I just read the press release, and it now states that Amiibo are also 20% off. That could add more interest in GCU for people who are interested in collecting Amiibo, but not necessarily interested in purchasing new games.

Amiibo's have always gotten 20% off with GCU. 



#41 chriscolbert   Everything right is wrong again CAGiversary!   3333 Posts   Joined 14.1 Years Ago  

chriscolbert

Posted 04 March 2015 - 06:27 PM

This is obviously great news for gamers, but as others have mentioned, there's no way BB is making any money off this program.  I've always been surprised that it wasn't only on used games and maybe accessories since those are the things that have the largest markup.  I don't doubt that nobody was biting at the original price and this is why they've made the permanent drop, but I too suspect we'll either see the new game discount drop to 10% or gone altogether and maybe the used discount get bumped up to 20% to "make up for it".



#42 BudzMcGee   GalaxyofGeek.com CAGiversary!   3700 Posts   Joined 10.2 Years Ago  

Posted 04 March 2015 - 06:31 PM

This seems like one of those too good to be true deals
Wonder how far from bankruptcy they are. Wouldn't want to be spending money on a club that will be gone next year

Not close at all really. They struggled like 2-3 years ago and rebounded pretty well actually after a lot of major changes. Amazingly, when the economy went bust people stopped buying TV's and that hurt them pretty bad for a bit. They now have a business model that involves a lot of third parties helping to reduce their overhead. 

 

Gamers Club Unlocked has been the biggest joke to me on this site for the longest time now.  My BestBuy has been drastically downsizing its movie and games section for over a year and a half now.  They used to have a full aisle for each platform, and over a dozen full aisles of movies.  Now they've got about 1/3rd of an aisle dedicated to a particular system and the movies department has maybe four or five aisles.  It's impossible to find any movies there that aren't brand new releases, and even then, it has to be a blockbuster.

 

I talked to a guy there a couple years ago when I was looking for a Blu that they didn't have in stock and he said that BestBuy was about to start phasing out media because "everyone is buying their movies and games digitally now."  I didn't believe BestBuy would be that stupid, but apparently it seems like that's true.  "Turn on the Fun" is now "Turn on the...washing machine?"

 

I suspect anyone buying a GCU account now won't be able to use it in-store within six months, atleast at mine, unless they're buying a day-one $60 game.

 

Rant over.

I buy Blu Rays all the time but even I have to admit most people don't and there is a reason Best Buy has downsized that section in most stores (.com still has a great selection though and they constantly rotate older/cheaper titles through the stores). As for gaming, most of the stores around me have a solid selection and usually a full aisle per console (in some cases a little more).  The stores dedicate floor space to what sells. They could fill half the store with movies and games but they'd probably pay a hefty price for it. Great example, the Mall of America store seems to have a bit less space dedicated to TV's than most stores but has a huge phone and movie section compared to most. I imagine it is because mall shoppers are more likely to buy those items than a TV (this isn't a Best Buy a lot of locals go shopping at). 



#43 scovie  

Posted 04 March 2015 - 06:31 PM

Amiibo's have always gotten 20% off with GCU. 

Amiibo, Skylanders, and Disney Infinity figures all get the discount.  Been getting figures there since the original GCU promo.  If you have kids it's a must.

 

One question for people - did anyone else never get a welcome packet?  I've seen it mentioned here and on the BB site, but since enrolling in November I have never seen one.  How do I go about getting that sent?



#44 krishna_malladi   You seem familiar, did I annoy you before? CAGiversary!   4101 Posts   Joined 5.5 Years Ago  

krishna_malladi

Posted 04 March 2015 - 06:33 PM

They can add more items into the fold *and* limit the number of times you can use...thats another way to make you buy more without actually loosing a lot. If enough people use the membership, it may actually be profitable.



#45 jacknicklson  

jacknicklson

Posted 04 March 2015 - 06:33 PM

Amiibo's have always gotten 20% off with GCU. 

I don't believe they ever flat out stated that amiibos get a discount though



#46 WNYX585AM   CAGiversary! CAGiversary!   3507 Posts   Joined 7.3 Years Ago  

Posted 04 March 2015 - 06:35 PM

This is obviously great news for gamers, but as others have mentioned, there's no way BB is making any money off this program.  I've always been surprised that it wasn't only on used games and maybe accessories since those are the things that have the largest markup.  I don't doubt that nobody was biting at the original price and this is why they've made the permanent drop, but I too suspect we'll either see the new game discount drop to 10% or gone altogether and maybe the used discount get bumped up to 20% to "make up for it".

Don't be so sure they aren't making money on the program.  They may be making up the lost profitability of each item in volume.  Basically, anyone who purchases GCU is essentially pledging to spend most of their gaming dollars at Best Buy rather than other retailers.



#47 krishna_malladi   You seem familiar, did I annoy you before? CAGiversary!   4101 Posts   Joined 5.5 Years Ago  

krishna_malladi

Posted 04 March 2015 - 06:36 PM

...

 

One question for people - did anyone else never get a welcome packet?  I've seen it mentioned here and on the BB site, but since enrolling in November I have never seen one.  How do I go about getting that sent?

Happens all the time. Chat with the BBY CS in the unboxed forum and they should be able to take care of it in a day. All you get in the end is a list of coupons - one or two may be really handy but most are junk (at least for me, they were). There is one, B2G1F PO coupon that you may be interested in.



#48 chriscolbert   Everything right is wrong again CAGiversary!   3333 Posts   Joined 14.1 Years Ago  

chriscolbert

Posted 04 March 2015 - 06:40 PM

Don't be so sure they aren't making money on the program.  They may be making up the lost profitability of each item in volume.  Basically, anyone who purchases GCU is essentially pledging to spend most of their gaming dollars at Best Buy rather than other retailers.

True, but when I worked there employees got games at 5% over cost and most $59.99 games came out to around $51.  So at $47.99 a pop I'm just assuming that they aren't making much on each sale.  True they will sell a shit ton and maybe that's all that matters, but actual profit for new game sales can't be that great.



#49 stringycupps1  

stringycupps1

Posted 04 March 2015 - 06:41 PM

Don't be so sure they aren't making money on the program.  They may be making up the lost profitability of each item in volume.  Basically, anyone who purchases GCU is essentially pledging to spend most of their gaming dollars at Best Buy rather than other retailers.

Not necessarily.  So far, I've only used my GCU for my maximum 3 copies of MH4U that also came with the $10 gift card.  I only need to spend $30 more dollars on video games to recoup my $30 investment.  I still buy wherever the best price is for games I want, whether it's Best Buy, Target, Walmart, eBay, Amazon, Half.com, Dell.com, etc.

 

Rarely has the Best Buy price, even with the 20% GCU discount, been low enough to make me bite.



#50 MSUHitman   Checkmate Arcade Co-Host CAGiversary!   14456 Posts   Joined 13.1 Years Ago  

Posted 04 March 2015 - 06:42 PM

My problem with GCU (got it with the $15 phone deal) is I don't trust BB to fulfill their preorder extras after the debacle I went through for the Metalpak for Arkham Origins, let alone all the CE nonsense that has happened with BB since Forza 4 that is well documented on CAG if you dig around the old/current CE threads enough.

Then I'm relying on it for a better discount on older games, but most of the time it's on items that aren't in stock in stores & sold out online within 10 minutes.

I've only used my GCU 3 times since I bought it.

#51 Fatbot3   CAGiversary! CAGiversary!   3559 Posts   Joined 13.7 Years Ago  

Posted 04 March 2015 - 06:48 PM

I can't comment on Blu-rays since I rarely buy movies anymore, but I can see people having a problem finding Japanese games at best buy. I don't even think my best buy carried any copies of Tales of Xillia 2 at all. For most western games though I haven't had a problem with shipping to store or finding a copy at my store.

They tend to carry every new release for console , even the niche ones, on their site. You need to be ok with free ship to home or store to get some of the weirder stuff, especially CE's. 



#52 Sigma   King of Strong Style CAGiversary!   4151 Posts   Joined 15.0 Years Ago  

Posted 04 March 2015 - 06:49 PM

I don't believe they ever flat out stated that amiibos get a discount though

You'd be correct. With the popularity now it makes sense that they would advertise the discount now. As someone else said in an above post, GCU also works with the Disney Infinity and Skylanders figures as well. 



#53 elessar123  

Posted 04 March 2015 - 06:50 PM

This seems like one of those too good to be true deals
Wonder how far from bankruptcy they are. Wouldn't want to be spending money on a club that will be gone next year

lol, it's not Radioshack Gamers Club. They're relatively healthy for a retailer with physical stores.



#54 thesuzukimethod   i am a cracked machine. CAGiversary!   541 Posts   Joined 8.2 Years Ago  

thesuzukimethod

Posted 04 March 2015 - 06:50 PM

True, but when I worked there employees got games at 5% over cost and most $59.99 games came out to around $51.  So at $47.99 a pop I'm just assuming that they aren't making much on each sale.  True they will sell a shit ton and maybe that's all that matters, but actual profit for new game sales can't be that great.

there are almost certainly volume pricing promotions by developers, and locking buyers into best buy as the go to helps firm up those numbers.

 

also, even with the trade cycle.  the "getting paid to rent" cycle...they still sell the used games for more than they pay for them. 

 

I've bought a number of games day 1 that I would have otherwise waited on (or never bought). because i knew i could trade them in and come close to breaking even.  The additional sales, plus whatever profit they make on used game resale, is all $ they would have never otherwise seen from me.  and I am not alone.



#55 sovereignNX-73811   rolling (over) back in style CAGiversary!   5692 Posts   Joined 5.0 Years Ago  

sovereignNX-73811

Posted 04 March 2015 - 06:59 PM

Just curious: Has anyone bought used games from BBY before? Over here where I am not only is the selection bad but the prices are higher than GS. 



#56 elessar123  

Posted 04 March 2015 - 07:02 PM

Just curious: Has anyone bought used games from BBY before? Over here where I am not only is the selection bad but the prices are higher than GS. 

Once, during their B2G1 used game promo. Bought Drakengard 3, Deception IV, and Demon Gaze for like <$60 total.

 

Other than that... not really, cause their selection almost always suck.



#57 krishna_malladi   You seem familiar, did I annoy you before? CAGiversary!   4101 Posts   Joined 5.5 Years Ago  

krishna_malladi

Posted 04 March 2015 - 07:03 PM

Just curious: Has anyone bought used games from BBY before? Over here where I am not only is the selection bad but the prices are higher than GS. 

I only bought it when they had B2G1F (or was it B1G1F) promo. But yeah, they compete well with GS on the prices of those pre-owned games.



#58 Bleedingwickedly   CAG CAGiversary!   2754 Posts   Joined 8.0 Years Ago  

Bleedingwickedly

Posted 04 March 2015 - 07:12 PM

Considering when people signed up for the program, it was stated you received a 20% discount on new games. Would they actually be able to lower it to 10%? I'm not going to pretend I'm an expert at Marketing, so I figured maybe someone else would know?

#59 elessar123  

Posted 04 March 2015 - 07:14 PM

Probably. They're usually a clause in the fine print that they can change promotional details at any time.



#60 AstronautAvi   Banned Banned   154 Posts   Joined 4.6 Years Ago  

AstronautAvi

Posted 04 March 2015 - 07:16 PM

Probably. They're usually a clause in the fine print that they can change promotional details at any time.

so they drop the membership to $30 now, if they change it to 10% off new games instead of 20% then all the CAGs here should initiate a class action lawsuit against Best Buy to refund our money + damages. theres no way in hell they can get away with scamming so many gamers.