totally worth it at this price. Only negatives to this game is that the side quests get really repetitive really fast, but a true return to form for JRPGs.
It is also at $5.98 at Target if not found at BB...
I got lucky a few weeks back, brought Ni No Kuni & the Max Payne 3 + GTA IV pack during the B1G1 50% off sale for a total of $10.xx I think... I forget, pack was $7.xx + NNK being $2.99...