I Had to go back and edit this entire post before I hit submit.
I was just at a local Gamestop while out on lunch and saw they had a 10% off all new game purchases sign on the door.
There were no details of the sale on any of the flyers, BUT I just found the information on the website
You get 10% off any full priced, $60 new game with the trade in of an XB1 or PS4 game only.
Requires the trade of an Xbox One or PS4 game. Offer valid on purchase of any NEW software priced at $59.99 or greater, including collector or limited editions.
The extra fine print also states the maximum value of the 10% off is $6; so it's not actually 10% off, if the game you want is more than $60.00
10% off given in trade value increase trade value may be increased by a maximum of $6
Thank you to sovereignNX-73811
He pointed out that there is another stipulation to the deal, you only get the $6 max discount first two opening days of Madden 16 and MGS V.
Offer valid during late night launch of Madden NFL 16 through 8/26/15. Offer valid during late night launch of Metal Gear Solid V: The Phantom Pain through 9/2/15.
Which explains why, even though the deal is till Sept 23rd, the employees at my local Gamestop told me that the deal was over today.