This deal is in-store only and sort of YMMV for whatever reason. I checked brickseek and about 60% of stores I looked at listed the $29.99 sale price. My store had it marked with a red sale tag.
http://brickseek.com/target-inventory-checker
207-32-0117
207-34-0117
http://brickseek.com/target-inventory-checker
207-32-0117
207-34-0117