Not trying to be 'that asshole' or burst anyones bubble, but the reward redemption page very clearly states: "Good for up to $24.99 off the price of an upcoming title. Upcoming title will not need to be specified at redemption. Coupon can be used at any time. Our customer service team will coordinate redemption. You may redeem this coupon at any point after a game is announced to guarantee a copy. You will be responsible for paying any difference in price between the coupon discount ($24.99) and the game price."
Just trying to say be wary and NOT salty when your 'Free CE' is actually just a 25$ discount.
Further info. Night Trap is normally $29.99, but the Night Trap 32X variant is valued at $24.99 because it doesn't come with the poster or whatever... literally just the game, case, and 32X cover art.