Yes, and that merch is stylized perfectly, is sizable, and at the right price point. It's really the best 'no-game-included' CE I think I've ever seen.
The stuff does look good, no argument there, but they might as well just sell it separately *shrug*
Re: FF Dissidia, I hope the stores get all 3 and not just each location getting a single steel book. Might actually be able to get them all then.
Edit: That Yakuza 6 CE is very nice