Battery maker Energizer Holdings (ENR, +14.51%) said on Tuesday it would buy the global battery and portable lighting business of Spectrum Brands (SPB, +3.85%) in a $2 billion cash deal, adding brands such as Rayovac and Vatra to its lineup.
I would suspect we should see price drops on Rayovac's Fusion line at Gamestop as a result.
They purport to last 35% longer than normal batteries. And would be good for all our gaming peripherals and home electronics.
Did you know they are from Wisconsin?
RAYOVAC®'s original 6-inch cells are modestly manufactured in a Chicago attic by one Alfred Landau.
Mostly used to operate telephones, they are sold at a cut price to the retail trade.
After a young James Ramsay takes an interest in the business, the operation moves to Madison, WI later that year and is incorporated under the name, "The French Battery Company."
Original Fleur-De-Lis Trademark (1907).
James B. Ramsay - Founder.
Rayovac Born & Raised in the Heartland 1914
Rayovac Born & Raised in the Heartland 1915
A disastrous blaze starting in the flashlight department destroys the Madison plant.
Ramsey sets up a temporary quarters and had RAYOVAC® back in limited production within the next two weeks.
French invests nearly $70,000 in a new building located on Madison's Winnebago street in 1916.
Ruins of the French Battery Plant after the 1915 fire.
Founder and then CEO Ramsey conducts Madison's first Red Cross fund drive, while also serving on the school board.
All 219 employees at the new Winnebago Street Plant, 1916.
Rayovac Born & Raised in the Heartland 1918
Rayovac Born & Raised in the Heartland 1924
An insistent board member and a trip to the Eastman Kodak plant in Rochester, NY leads to RAYOVAC®'s first foray into automated equipment with investment in a conveyor system.
RAYOVAC® spends nearly $75,000 to purchase the state of the day system where parts steadily flow past operators.
Assembly line at Winnebago Street plant, 1917.
The French Battery Company changes its name to the RAYOVAC® Company.
Original RAY-O-VAC lettering, as trade-marked December 27, 1921.
Rayovac Born & Raised in the Heartland 1934
Rayovac Born & Raised in the Heartland 1943
During peak WWII battery production, RAYOVAC® establishes the world's largest battery plant in Milwaukee - The Signal Battery Complex.
To gain traction within Milwaukee's dwindling workforce, RAYOVAC® hires actor Walter Pidgeon to headline a gigantic "Calling Milwaukee" show in the Milwaukee Auditorium stressing the army's need for batteries.
The widely promoted show draws over 10,000 patrons and helps recruit nearly 5,000 employees.
The signal plant achieves its two million cell daily production quota by early 1944 - they celebrate with 1,200 pounds of battery shaped cake.
The lucky 10,000 who got in to see free "Calling Milwaukee" show.
Automated process inspection line at Signal Battery Plant.
Celebrating achievement of Signal's two-million cell daily production quota early in 1944. 1,200 pounds of cake - baked in the shape of giant batteries - were served.
RAYOVAC® celebrates its 50th birthday by listing 700,000 common shares at an opening price of $16.50 on the NYSE.
RAYOVAC® stock went "on the big board" July 30, 1956. Checking the ticker tape are Keith Funston, left, president of the New York Stock Exchange; President D. W. Tyrrel and E. B. Schryver, stock broker.
Rayovac Born & Raised in the Heartland 1956
Rayovac Born & Raised in the Heartland 1963
The RAYOVAC® hearing aid battery plant opens in Portage, WI.
The facility was originally a dairy plant.
Today, our Portage plant is the global leader in Hearing Aid Battery manufacturing employing over 200 people.
Portage Plant - Wisconsin.
RAYOVAC® opens the Fennimore, WI plant.
Today, our Fennimore plant produces around a billion batteries in the USA every year and employees nearly 300 people.
In 2008, Fennimore was featured on the National Geographic Show "Factory Floor with Marshall Brain."
Alkaline batteries in several sizes are produced in this attractive plant at Fennimore, Wis, which was inaugurated in 1970.
Rayovac Born & Raised in the Heartland 1970
Rayovac Born & Raised in the Heartland 2005
After acquiring United Industries Corp and Tetra Holdings, RAYOVAC® changes its name to Spectrum Brands and will trade on NYSE as 'SPC'.
Spectrum Brands moves into its new global headquarters building in Middleton, WI with space for around 675 employees.
Rayovac Born & Raised in the Heartland 2013
Are you sure that deal still works?