It seems to have more and better stuff this time around, including several boxed sets. My own highlights include several Essential Anime collections, Blue Seed boxed set, most of Bubblegum Crises 2040, and Devil Lady complete set. Their is much more there. Keep in mind that bar codes will probably have small drill/punch holes in them and that shipping is kinda random.
http://www.advfilms.com/sales.asp
http://www.advfilms.com/sales.asp