Did the store not ask for your phone number, scan your card (if you still have it,) did not have you input your phone number on the pinpad, or did not get your number from a previous receipt you brought with you? If so then they didn't put in your info for the transaction.
Check your receipt; your PUR account number should be on it just above the barcode.
It was there (I'd have noticed the 10% pro bonus missing too). First thing I do is grab my PUR card and DL when trading. Then it's assume the position and wait to be finger printed. 😀