More details from comicbook.com..
"Update: GameStop shared additional details with us about the new Pro benefit. Testing for the perk will begin on June 2nd and will take place in 74 stores. A GameStop spokesperson said the objective is to “Create a stronger benefit that appeals broadly to all PowerUp Rewards members, including those that buy digital, collectibles, or choose to buy only new products.” This new incentive will give “gamers of all types” the chance to “choose how they want to be rewarded.”
The test is the result of consumer research which showed the new benefit was more appealing than the 10% discount, GameStop said.
“New benefit appeal tested higher than current 10% off pre-owned games and accessories benefit, which is why we want to further test this promotion to ensure customers are receiving full value with this program,” a spokesperson said in a statement.
GameStop also addressed the apparent price increase for the Pro membership that's shown on the site. “We are testing three different versions of PowerUp Rewards - all three removing the 10% PO games and accessories discount and replacing it with $5/month coupon," GameStop said. "2 test cells are $14.99 and 1 is $19.99." "
I guarantee that they are BSing about it testing better. Either they are lying, manipulating numbers, or got people to misunderstand the surveys. Response to this program beta has been almost 100% negative, with most people calling it the end of the store if implemented.