Yeah. Taxation or lack thereof. A dozen facilitated sales will hurt whom?
It hurts anyone who benefits from MWR programs including uniformed personnel and their families. At the end of the year, the profits, if any, from the exchanges are placed into the MWR funds pool. In addition, by facilitating sales to individuals who have not served or their eligible family members, you are depriving those who have served and their families of the ability to benefit from this deal as the sell out of certain titles has already done. As someone who grew up in a multi-generational military family, I feel very strongly about this as I remember very distinctly being at the exchange when scalpers and others would show up at console launches and watching as sailors would patiently wait in line only to be told that something had sold out because one person with an ID had somehow been able to facilitate purchases for multiple individuals who were in line with them and were not otherwise eligible. The exchanges have cracked down since then which has helped avoid similar situations, but I personally find it highly offensive when people who have not served this country think they should be able to benefit from one of the few perks we provide those who have.