Must've been a timed exclusive. Bendy was exclusive for only 6 months.
It was not timed, shockingly. It was also supposed to be a single small print run, but preorders almost ate through the entire print run, so Gamestop convinced Square to print more, or they helped pay for more. I was an employee at the time of release. It sold well and Gamestop made a big deal that they struck a deal with Square to get it physical.