It's a tradition for us too. My family all gets liquored up except my aunt and mom, then we ride over to whatever store we're headed to. We all have fun together.
Last year I was way too late but checked for doom/D3 anyway. My mom's car battery died and I got her a set of cables on black Friday sale. My uncle happened to be there and jumped the car. During this my best friend pulled up and I went with him for the rest of the morning looking for some jewelry for his girl. Ended up buying a bunch of records at the pawn shop and coming back home to get drunk all over again.
Black Friday might ruin employees day, but my family really makes it fun and we all go together. We talk deals and get a few newspapers in the morning real early to have physical ads to circle and show. Usually at dollar general because they have deals Thurs morning.
I actually enjoy it more than Xmas itself.