Edit: Dead on Amazon, still $19.99 at Gamestop.
Edit: Down to $19.99 at Amazon/Gamestop
I have seen a lot of people saying how good this game is, and how it was missing from all the BF ads; well it appears Amazon (and Walmart) have lowered it to around $30 now. Seems to be a decent price for it.
Amazon - $29.99
Walmart - $30.82