The last 50% bonus ended in early January of 2022. It was part of their Christmas/holiday sales. In many years of shopping at GameStop, I don't remember a period where there was this sort of gap in trade in promos and big sales/promos. There really haven't even been many sales this year in general.
I thought this was an interesting article. I think Motley Fool hits the nail on the head here:
GameStop Is a Dinosaur Posing As an Innovator
If I’m remembering correctly, there was a pretty lengthy gap during Covid… for obvious reasons.
I was really hopeful they’d do a promo this week because they did a 50% this time last year. I ended up finding a photo of my yardsale trade ins that I took before I went since it was so many… got $1500 in credit, got soft banned for 3 months, was a great time all around. Don’t think I’ll ever hit that again since Wii first parties have dropped off, but I can still make a nice chunk with what I have now.
In either 2018 or 2019 they were doing 50% promos every month. And yet these days all I hear from employees is how they barely get any good trades in because values are so low.