For starters, it's not even a format war. Samsung is already putting out a player that reads both discs, so it's really a non-factor. If anything, the PS3 will be hurt by only supporting one of them. The one thing people keep forgetting here is that blu ray discs cost $10 more a pop to MAKE than HD-DVD ones. I don't know about anyone else, but I remember the $50 DVD days back in '98, and I'd really rather not go back to that, thank you very much. The ONLY difference in the disc is capacity (~50G for HD, ~100 for BR). The 360 should have had HD-DVD, but they wanted a November launch, so that wasn't possible. There is a very real chance that a version will be released later that supports HD-DVD gaming and both movie formats. If they do it as an external drive, people will have no reason to be up in arms as well. Personally, I feel if either format is doomed, it is Blu Ray simply because of the cost to produce. The only thing Sony really has over MS at the moment is capacity. If they can fix that, MS will most likely win America at least. Yes I know the PS3 has better specs, but until someone can make a game for the PS3 that can't be copied on the 360, specs don't mean much.