[quote name='XboxHardcore.com']There is NO WAY IN HELL the PS3 will cost less than $399.99 unless Sony is willing to take a HUGE loss, which they can't afford. The PlayStation division is what keeps Sony alive.[/QUOTE]
you are completely correct, 10 years back, it was a different story....but nowadays the playstation is sony's #1 product, so its a risk, they are taking with the ps3 price situation.