Just got off the phone with BBY. The person helping me was able to look up the ad and confirm the price as 199.96. However, she was not able to price match it. She said they would do it in store at time of pick-up.
She also created a case for me and gave me a case number. Should they not be able to match in store, I can call back with the case the rep created and they will credit me with the difference. This might be the way to go if you are not able to price match over the phone. Get a case number confirming that you will be credited. Hope that helps.