For those that need the explainer, Travis Scott is kind of analogous to Kanye West for the younger generation. Had a good album and some tracks, kind of sold out over time, had a baby with a Kardashian, gets by largely on "brand" more so than music at this point. Big enough to host his own sold out music festival and sell out of $80 concert tees. Will probably do a KPop collab within the next year.
Not saying it will do as much for some crowds as tech Youtubers, since I imagine early adopters tend to do research and will appreciate that. However, does show they know the power of social media and may bring in the crowd that waits in line for "lifestyle" items like $500 sneakers.
- ayuchan3k likes this