Ex~

CAG Award of the Week winner! 

And now there's a TSOT/TFBW Steam bundle for an extra 10% off. I almost bought TFBW yesterday. Glad I didn't, so now I can almost buy the bundle.

Almost got TFBW during last week's sale. Glad I didn't, so I can probably almost get it for half the price now this week.

This "Humble Choice" revamp and the massive price hike is either a great idea to reinvigorate the site and attract far better titles to the bundles, or it's a desperate move to bring in the cash that IGN isn't seeing, and marks the beginning of the end. 

That may be true for some, but not all.

 

Also, used to be that different storefronts had pre-order deals... $10 of Borderlands 3 doesn't seem too outrageous.

Wait, you're telling me ... statements have exceptions? Shocking. Truly insightful.

I was hoping that the pressure from Epic would entice Steam into an actual decent Summer Sale this year, but it seems a number of video game makers aren't interested in playing ball.

 

I mean, Jesus... Epic was throwing free money at the consumer to buy games and a handful of publishers/developers wanted no part of it. Even at no loss to them they didn't want to see their game sell at an arbitrary price that they didn't like.

 

These are dark times for sale-junkies, people.

Having your game go below half price too soon is something developers know is a death-knell. Consumers use ITAD to check whether the price they're getting is reasonable by comparing it to the historical low. 

Epic is also aware of ITAD and were using this as a way to bring attention to EGS to people using ITAD. That's why they lowered the actual game prices, rather than, say, offering a 50% off coupon that people could apply one-time-use to their cart. To the consumer, these two approaches are roughly equivalent, but because of ITAD they are very different to the developers/publishers and to the people operating the game store.