It means the further they stray away from actual BF, the less early deals there will be. They need a reason for people to still show up on BF, right?
I guess. Maybe that's why there wasn't even an email sent out about it to announce the sale. BestBuy's social team kept telling everyone to watch their emails for the start time announcement but then starts the sale without even sending out a notice.
Even on their post on their forums they made a big deal about the number of deals that will be included and how Elite / Plumbing and Total Tech would have an even larger selection to choose from. Technically they told the truth. Elite gets exactly 12 items more on the sale list and none of them are games / movies etc. Just TVs and Cameras.