Hopefully more stores start to do this. Let's you exchange any gift cards you receive with a Gamestop gift card. Makes those great deals because they offer gift cards at certain stores I plan to never shop at again better because I can switch it to a Gamestop gift card.
This appeared in yesterday's email and I couldn't find another thread that's already posted it(unless it's in one of the all encompassing Gamestop threads.)
From comments, they take a percentage off for those interested, almost 20%. Guess I don't shop around enough to know that this feature is used elsewhere.