Well, you could make the same commercial no matter what the name is.
In all honestly though, I really could care less what anyone calls their console. Hell its not like calling it the Xbox 360 made any kinda sense.
One bad naming convention or commercial doesnt justify another. MS was able to do advertising in such a way that everyone knew what it was. Xbox 360 is a stupid name. I couldn't believe it when I first heard it since that's a complete circle and implies its the same original Xbox.