So based on history next week should be the B2G1 week on video games, but the ad is showing B1 get 50% 2nd. Inflation at work?
It's a multitude of factors. Inflation is surely one of them, but perhaps moreso is the growing number of folks who don't buy physical media anymore. Physical video games, like bluray/4k movies, have always been either loss leaders or thin-margin products, often meant to help drive store traffic.
This is becoming less so every generation, with the last bringing the tipping point.
We might still see a B2G1, but guessing it'll be limited to BF. Either way, B2G1 sales on this stuff is going to go away.
B1G1 half off isn't as good, but it's still better than other retailers. Don't be surprised when these disapper, too, because they will.