Ah might not be true after all.
This was a test that slipped out.
There are no plans right now for it to go live.
I saw this on Neogaf and reddit, free Lost Odyssey for Xbox One.
Thank you for a great year! Download this tee to get a free Xbox One digital entitlement to Lost Odyssey. The game will appear in your Ready to Install queue. Please note, the game entitlement is for Xbox One only and the tee is available to download for a limited time until November 30, 2016.