Yeah if you're not GCU and consider yourself a CAG, you're doing it wrong. 2 years straight of 20% off new games and certain items (Amiibo and Infinity figures and accessories), 10% extra in trade, and $10 in rewards for most AAA releases for only $30 is crazy good. Buy 2, Get 1 Free comes a few times a year, GCU is 24/7.
Consider this snapshot:
Preorder Black Ops 3 for $48+$10 reward (will use on next preorder)
Preorder Fallout 4 for $38+$10 reward
Preorder Battlefront for $38+$10 reward
That's 3 games for $124 and still have $10 in rewards to use. I typically buy at least one game a month, so when you spread this out during an entire year the savings are huge, and the membership is for 2 years.
Had to spend $133 as I had $70 in my wallet, but can confirm that paying the rest with PayPal gave me the $10 off after checking my paypal receipt. Wonder if adding $60 to your wallet via PayPal will give you the $10 off as well? At least I'll be getting $15 back now as well with the PSN promo!
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