I was looking at my local Sears' dwindling game section and came across a small clearance bin. Most of it was DSi and original 3DS accessories, but there was one lone black Wii U Pro Controller stickered for $19.97.
When I brought it to the register, it rang up for $36.97, but the employee marked it down without a hassle. So, YMMV -- either way, it's still a good price.
I looked briefly at sears.com and only saw controllers sold by third-parties above MSRP.
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