I think, in general, the industry needs to take a long and hard look at making hot new releases more customer friendly and bot unfriendly after the holiday season. More people obviously are wanting online given Covid, but this is a problem they have been putting off forever, and now the bot arms race is passing them from not being taken seriously. While bot sales are still sales, it leaves a whole lot more unhappy customers.
Wouldn't the simple solution be captchas in the checkout process for hot items like this?