Major Nelson..? Him and Greenberg are the biggest douchebags in the industry.. at least Spencer is likable. Sony has Kaz, Cerny, Yoshida, and Boyes.. jury is still out on Shawn Layden.
Nelson is a pretty cool dude. He hangs out and posts on the xboxone subreddit at times, seems like a standup guy. When people post about problems they've had with customer service he's stepped in and gotten results.