PRICE IS BACK UP TO $64.99. Mods please move this to the graveyard.
Toys R Us has Disney Infinity 3.0 Starter for PS4 for $40. For some reason it is only $40 for PS4, no other platforms are this price. It also comes with Toy Box Takeover. No idea if this is a sale or a mistake, so no clue how long this will last or if orders will be cancelled.
You can try your luck at PMing Best Buy and getting it for $40, Toy Box Takeover, AND $10 in rewards. But they may deny you based on TRU not being an online competitor and this not being sold in stores yet. YMMV of course, but worth a shot for those interested