No that’s my opinion as a shareholder. Also the elite controller is priced like a lot of controllers in that segment. Your point on surface is valid. The reality is they sell well, retooling is expensive, and if you can get away with doing more with outdated tech go for it. Apple has been doing that for years. 3 yrs of nearly the same apple watches, several years of the same iPhone design. Many years of the same Apple TV’s...don’t get me going on macpros. Microsoft is just copying their main competitor’s strategy. High design and less function. Vote with your wallet and buy what you want. That’s what I do.
They're great at pleasing their shareholders, I agree with that. think back to the 5th-gen Surface Pro, when they raised the price from what the 4th-gen cost, took out the included Surface Pen, and raised the standalone price from $50 to $100...because Apple did that. Raising the price, taking out an accessory, and raising the price of the accessory is 0% pro-consumer. To say "they're copying Apple" as a sign of being pro-consumer doesn't make much sense to me.
There are things that MS has done well, but I wouldn't say being consumer-friendly belongs on the list. They're a good place to invest, sure. Their cloud growth is great. Business-oriented ventures are doing well. Heck, I would even say that Office 365 is a great buy for consumers (after previously being very against the subscription model). None of that excuses how poorly they've done in consumer hardware, but pro-consumer and pro-shareholder are typically things that don't go together, and MS is no exception.